"boot 2026 has once again proven itself to be the international beacon and driving force of the industry," says trade fair managing director Marius Berlemann. The increased internationality of visitors and the high proportion of trade visitors distinguish it as the leader for the entire maritime industry.
Messe Düsseldorf is building significant momentum for the future with a clear investment and expansion strategy.
From 22 to 26 February 2026, EuroShop invites the international retail world to Düsseldorf. Experience forward-looking solutions, innovative concepts and the latest technologies for tomorrow's retail sector. Discover global trends, make valuable contacts and be inspired by ideas that will have a lasting impact on the retail industry.
Messe Düsseldorf is currently preparing the German House for the Olympic and Paralympic Winter Games in Milan Cortina 2026 on behalf of Deutsche Sport Marketing (DSM) – this time under particularly demanding logistical conditions on site.
Around 1,200 brands and exhibitors will present the latest trends, techniques and innovations in the fields of cosmetics, permanent make-up, foot care, nails and wellness & spa. The trade fair sets new trends, highlights strong trends and offers certified training for the beauty industry.
Growth Market Middle East: Messe Düsseldorf is opening up new opportunities for companies in Saudi Arabia and the United Arab Emirates. Discover more about our new marketplaces in the region.
The demands placed on the hairdressing trade are changing – and with them the importance of exchange, further training and strong networks. TOP HAIR – DIE MESSE DÜSSELDORF 2026 will bring the international community together on 21 and 22 March to jointly develop trends, innovations and future topics in the industry.
India is growing faster than any other major economy – an exciting market for European companies. At the same time, Indian businesses are expanding into Europe and worldwide. Messe Düsseldorf, a partner of the new India Competence Centre Düsseldorf, opens doors in both directions.
Zwei Tage lang dreht sich bei dieser Messe alles um das, was die neue Generation von Beauty-Lovern wirklich bewegt: Skincare, Selfcare und Next Gen Wellness. Von disruptiven Start-ups bis zu etablierten Power-Brands – hier trifft Cutting Edge auf Conscious Beauty, Innovation auf Identität.
The UFI Board of Directors has elected Wolfram N. Diener, President & CEO of Messe Düsseldorf Group, as President of UFI, The Global Association of the Exhibition Industry, for the 2026-27 term. His election honors his distinguished international exhibition expertise – and reflects the strong international standing of Messe Düsseldorf.
Messe Düsseldorf’s New Brand Identity Now Prominently on Display
EuroShop
THE ART OF BEAUTY & HEALTH
ProWein
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BEAUTY DÜSSELDORF
TOP HAIR - DIE MESSE
XPONENTIAL Europe
Flotte! Der Branchentreff
Tube
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